Inside the Hidden Economy Driving ‘Ozempic TIKTOK,’ Where Weight Loss Influencers Send Referrals to Telehealth Startups in Exchange for Drug Discounts and Cash

Professor Alexandra Roberts comments for Fortune magazine on the hidden economy driving Driving ‘Ozempic TIKTOK,’: “If any representations are false, misleading or unsubstantiated, both the influencer and the company that is paying them to post or paying them commission may be liable under not just FTC law, but also state or federal false advertising law.”