”Holding a cigarette company responsible for giving free samples of a deadly and addictive product to kids in Boston, while spending tens of millions of dollars each year to lie to the public about what it knew, and selling a product called “Lights” as better for you while knowing it was likely to cause more cancer than its regular cigarettes, shouldn’t take 8 years, hundreds of attorney hours and hundreds of thousands of dollars in expenses,“ Professor Mark Gottlieb ’93 Northeastern Law’s Public Health Advocacy Institute (PHAI), tells the Daily Mail .