This Company Was an American Success Story. Until MAHA Influencers Sank It.

Professor Alexandra J. Roberts quoted in The Free Press on the legal accountability of social media influencers, in a piece examining how disinformation spread by MAHA influencers devastated Apeel Sciences, a food technology company that had reached 60 percent of the avocado market in American grocery stores. “Advertising laws should apply to influencers,” Roberts said. “Otherwise, they don’t feel obliged to make truthful representations. And people trust what influencers say as fact, especially in health and wellness marketing.”