Why the WNBA’s New Cleveland Sirens Won’t Face a Trademark Fight

Professor Alexandra J. Roberts, faculty director of Northeastern Law’s Center for Law, Information and Creativity, is quoted in Front Office Sports on why the WNBA’s new Cleveland Sirens are unlikely to face a trademark fight with the PWHL’s New York Sirens, who share the name. Roberts explained that the key legal question is whether the new team creates a likelihood of consumer confusion — and said that given the different cities, logos, and sports involved, there's little reason to expect an issue.