Influencer Law

Influencers—real, fake and everything in between—dominate social media and popular culture. But how do traditional areas of law like copyright, trademark, right of publicity and false advertising apply to their posts, images, advertising claims and memes? Professors Fromer, Roberts and Schwartz have written extensively on influencer marketing, dupe culture, AI influencers, viral memes and litigating personal brand. They’ll share their research, draw connections across doctrines and cultural events, and answer your questions about everyone from Grumpy Cat and Lil’ Miquela to Sydney Nicole Gifford and, of course, every last Kardashian.

Speakers:

Victoria L. Schwartz
Professor of Law; Director of the Entertainment Media and Sports Law Program; Interim Academic Director of the Palmer Center for Entrepreneurship and the Law, Pepperdine University Caruso School of Law

Jeanne Fromer
Vice Dean, University Partnerships; Walter J. Derenberg Professor of Intellectual Property Law, New York University School of Law

Alexandra J.  Roberts
Professor of Law and Media; Faculty Director, Center for Law, Information and Creativity (CLIC), Northeastern University

Moderator
Stacey Lantagne
Professor of Law, Suffolk University

All are welcome, but registration is preferred.

Light refreshments will be provided!